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Consumer behavior /

Schiffman, Leon G.,

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit - Tenth edition - xviii, 518 pages, N-1 to N-25, G-1 to G-12, I-1 to I-18 pages : illustrations (some color) ; 29 cm

Includes bibliographical references and indexes

This text captures the impact of new media and consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.

The online book link https://www.amazon.com/Consumer-Behavior-10th-0137006705-ISBN-13-dp-B01KUNWM1G/dp/B01KUNWM1G/ref=mt_other?_encoding=UTF8&me=&qid=1629010276

9780137006700 0137006705

2009010869


Consumer behavior.
Consumer behavior--Study and teaching
Consumer behavior--Textbooks
Motivation research (Marketing)
Motivation research (Marketing)--Study and teaching
Motivation research (Marketing)--Textbooks

658.8342 / Sc Co