MARC details
| 000 -LEADER |
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| fixed length control field |
04168cam a22004097i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
18532661 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230131135351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150312t20152015njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015935956 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780134084503 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0134084500 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn898529787 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Description conventions |
rda |
| Modifying agency |
BDX |
| -- |
YDXCP |
| -- |
OCLCO |
| -- |
UAB |
| -- |
OCLCO |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
DLC |
| -- |
AOU |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.J545 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.8 |
| Item number |
JO FU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Nick |
| Titles and words associated with a name |
(Writer on social media), |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The future of marketing : |
| Remainder of title |
strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / |
| Statement of responsibility, etc. |
Nick Johnson. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 257 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Intelligent marketers see their roles changing at breakneck speed. The deeper questions are: Why? How? What’s next? And what should you do about it? In The Future of Marketing, Nick Johnson offers evidence-based answers to all these questions, backed by in-the-trenches insights from 15 world-class CMOs.<br/><br/>Marketing must be reinvented: Johnson presents expert guidance for doing that. No abstractions here: His up-to-the-minute case studies show how top marketing teams are solving tough problems, from multi-channel brand building to internal alignment. Through these cases, Johnson asks the right people the right questions—and gets out of the way!<br/><br/>With his help and theirs, you’ll learn how to benchmark where you actually stand…leverage storytelling to better engage your customers… optimize your mix of art and science in the age of Big Data… and rebuild your organization to deliver authenticity, relevance, and transparency. Whether you’re a CMO, strategist, or manager, Johnson delivers what your marketing organization needs most: a clear path forward.<br/><br/>Moving from the “4P’s” to “ART”<br/>Delivering on your new customer contract: Authenticity, Relevance, and Transparency<br/><br/>Preparing for even more radical change<br/>Getting your story right, getting leadership right, and getting your house in order<br/><br/>Maximizing engagement by integrating data, channels, and content<br/>Growing your payoff from Big Data, content marketing, social platforms, and multichannel marketing<br/><br/>Building tomorrow’s winning marketing organization<br/>Simplifying structures, optimizing skillsets, and organizing around customer experience<br/><br/>This “by marketers, for marketers” guide will help you anticipate and respond to non-stop changes in channels, media, organizations, technologies, markets, products, services—and most important of all—customers.<br/><br/>To support his recommendations, Johnson takes you behind the scenes with 15 world-class CMOs, from top companies like Bacardi, Aflac, Molson Coors, Randstad, Xerox, Land O’Lakes, and Keds. These winning marketers and their teams have learned how to flourish in a radically new world. They share actionable insights for your environment—and practical solutions for your toughest challenges.<br/><br/>--This text refers to the digital edition. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Source |
The online book link: |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Source |
https://www.amazon.com/Future-Marketing-Strategies-Authenticity-Transparency-ebook-dp-B00YVCPF7Q/dp/B00YVCPF7Q/ref=mt_other?_encoding=UTF8&me=&qid=1647842109 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| General subdivision |
Marketing |
| -- |
Success in business |
| -- |
Customer relations |
| -- |
Marketing--Management |
| -- |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Form subdivision |
Case studies. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
fast |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
