MARC details
| 000 -LEADER |
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| fixed length control field |
04161cam a2200445 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
1005351979 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230131135534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170321t20172017nyua b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2017937432 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781400201839 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780718033323 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0718033329 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9780718033330 |
| Qualifying information |
(ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
0718033337 |
| Qualifying information |
(ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
9781400201839 |
| Qualifying information |
(international edition) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
1400201837 |
| Qualifying information |
(international edition) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
SINLB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
IUK |
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VP@ |
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CLE |
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TCH |
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BKL |
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OCLCF |
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MUU |
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WRF |
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QGK |
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ILC |
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SINLB |
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OCLCA |
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QQ3 |
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KSU |
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UtOrBLW |
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AOU |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1255 |
| Item number |
.M5473 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.802 |
| Edition number |
23 |
| Item number |
MI BU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Miller, Donald, |
| Dates associated with a name |
1971- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Building a storybrand : |
| Remainder of title |
clarify your message so customers will listen / |
| Statement of responsibility, etc. |
Donald Miller |
| 246 34 - VARYING FORM OF TITLE |
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| Title proper/short title |
Building a story brand |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 228 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (pages 225-228) |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.<br/><br/>In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.<br/><br/>The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.<br/><br/>In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.<br/><br/>His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:<br/><br/>The seven universal story points all humans respond to;<br/>The real reason customers make purchases;<br/>How to simplify a brand message so people understand it; and<br/>How to create the most effective messaging for websites, brochures, and social media.<br/>Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. |
| 521 ## - TARGET AUDIENCE NOTE |
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| Source |
The online book link: |
| 521 ## - TARGET AUDIENCE NOTE |
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| Source |
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1648017150&sr=1-1 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Branding (Marketing) |
| General subdivision |
Product management |
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Branding (Marketing) |
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Marketing |
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Selling |
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Advertising--Brand name products |
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Customer relations |
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Brand loyalty |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Selling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 655 #4 - INDEX TERM--GENRE/FORM |
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| Genre/form data or focus term |
Nonfiction |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
