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Consumer behavior & marketing strategy / (Record no. 2682)

MARC details
000 -LEADER
fixed length control field 01909cam a2200397 a 4500
001 - CONTROL NUMBER
control field 3559999
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230216121958.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980325s1999 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98016996
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071267816 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073404764 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073404769 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071267816 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- AOU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3
Item number .P468 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Edition number 23
Item number PE CO
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 10 - TITLE STATEMENT
Title Consumer behavior & marketing strategy /
Statement of responsibility, etc. J. Paul Peter
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 545 p. :
Other physical details ill. (some col.) ;
Dimensions 26 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin/McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 481-510) and indexes.
520 ## - SUMMARY, ETC.
Summary, etc. This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.
521 ## - TARGET AUDIENCE NOTE
Source The online book link:
521 ## - TARGET AUDIENCE NOTE
Source https://www.bookdepository.com/Consumer-Behavior-and-Marketing-Strategy-J-Paul-Peter-Jerry-C-Olson/9780256261905
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
General subdivision Marketing
-- Consumer behavior
-- Europe
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Fuller form of name (Jerry Corrie),
Dates associated with a name 1944-
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/mh023/98016996.html">http://www.loc.gov/catdir/description/mh023/98016996.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/mh022/98016996.html">http://www.loc.gov/catdir/toc/mh022/98016996.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html">http://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Business Studies Bahrain Bahrain BAS-MKT 21.01.2021 3000000839   658.834 Pe CO 3000000839 16.02.2023 21.01.2021 Books