MARC details
000 -LEADER |
fixed length control field |
01909cam a2200397 a 4500 |
001 - CONTROL NUMBER |
control field |
3559999 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230216121958.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
980325s1999 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
98016996 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071267816 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0073404764 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780073404769 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071267816 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
AOU |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.3 |
Item number |
.P468 1999 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8342 |
Edition number |
23 |
Item number |
PE CO |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior & marketing strategy / |
Statement of responsibility, etc. |
J. Paul Peter |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 545 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
26 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Irwin/McGraw-Hill series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 481-510) and indexes. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact. |
521 ## - TARGET AUDIENCE NOTE |
Source |
The online book link: |
521 ## - TARGET AUDIENCE NOTE |
Source |
https://www.bookdepository.com/Consumer-Behavior-and-Marketing-Strategy-J-Paul-Peter-Jerry-C-Olson/9780256261905 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior. |
General subdivision |
Marketing |
-- |
Consumer behavior |
-- |
Europe |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Olson, Jerry C. |
Fuller form of name |
(Jerry Corrie), |
Dates associated with a name |
1944- |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/mh023/98016996.html">http://www.loc.gov/catdir/description/mh023/98016996.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/mh022/98016996.html">http://www.loc.gov/catdir/toc/mh022/98016996.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html">http://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ocip |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |