Marketing management : an Asian perspective / Philip Kotler ... [et al.]

By:

Philip Kotler, 1996

Contributor(s):

Kotler, Philip

Material type: Text

TextPublication details: Singapore ; New York : Prentice Hall, 1996Description: xviii, 1055 p. : ill. ; 24 cmISBN:

0132548976 (pbk.)

Subject(s):

DDC classification:

Ko Ma 658.802

Summary: From the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions. This book uses actual asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. Editorial reviews - marketing management from the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions. This book uses actual asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. Booknews a textbook for advanced business undergrads and mba students. The authors use an analytical, broad-based approach

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.802 Ko Ma (Browse shelf(Opens below))	Available		3000000848

Includes bibliographical references and indexes

From the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions. This book uses actual asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. Editorial reviews - marketing management from the publisher this book presents marketing management ideas within asian context and introduces unique asian marketing ideas and institutions. This book uses actual asian company cases to illustrate and analyze various marketing principles, strategies, and practices. Tackles the subject matter using a basic disciplines perspective, focusing on economics, behavioral science, management theory, and mathematics. Booknews a textbook for advanced business undergrads and mba students. The authors use an analytical, broad-based approach

The online book link

https://www.amazon.com/Marketing-Management-Perspective-Philip-Kotler/dp/0132548976/ref=sr_1_1?dchild=1&keywords=0132548976&qid=1628761454&s=books&sr=1-1

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