Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr

Includes bibliographical references and index

SECTION I -- ESSENTIALS OF MARKETING Part A -- Introduction Chapter 1: Strategic Planning and the Marketing Management Process Part B -- Marketing Information, Research, and Understanding Chapter 2: Marketing Research: Process and Systems for Decision Making Chapter 3: Consumer Behavior Chapter 4: Business, Government, and Institutional Buying Chapter 5: Market Segmentation Part C -- The Marketing Mix Chapter 6: Product and Brand Strategy Chapter 7: New Product Planning and Development Chapter 8: Integrated Marketing Communications Chapter 9: Personal Selling, Relationship Building,. And Sales Management Chapter 10: Distribution Strategy Chapter 11: Pricing Strategy Part D -- Marketing in Special Fields Chapter 12: The Marketing of Services Chapter 13: Global Marketing SECTION II -- ANALYZING MARKETING PROBLEMS AND CASES SECTION III -- FINANCIAL ANALYSIS FOR MARKETING DECISIONS SECTION IV -- MARKETING MANAGEMENT CASES Case Group A: Market Opportunity Analysis Case 1: McDonald's Corporation Case 2: Southwest Airlines Case 3: South Delaware Coors, Inc. Case 4: Ruth's Chris: The High Stakes of International Expansion Case 5: Coach, Inc.: Is Its Advantage in Luxury Handbags Sustainable? Case 6: Panera Bread Company Case Group B: Product Strategy Case 7: Starbucks -- Early 2008 Case 8: Your Home is a Good Place, Inc. Case 9: easyCar.com Case 10: The Lego Group: Building Strategy Case 11: The Launch of the Sony PlayStation 3 Case Group C: Promotion Strategy Case 12: Mountain Dew: Selecting New Creative Case 13: Red Bull Case 14: "Hips Feel Good" -- Dove's Campaign for Real Beauty Case Group D: Distribution Strategy Case 15: IKEA's Global Strategy: Furnishing the World Case 16: Pets.com Inc.: Rise and Decline of a Pet Supply Retailer Case 17: organicKidz: Marketing Strategy Case 18: The Challenges Facing eBay in 2008: Time for a Change in Strategy? Case 19: Wal-Mart Stores Inc. in 2008: Management's Initiatives to Transform the Company and Curtail Wal-Mart Bashing Case Group E: Pricing Strategy Case 20: Schwinn Bicycles Case 21: Cowgirl Chocolates Case 22: Clearwater Technologies Case Group F: Social and Ethical Issues in Marketing Management Case 23: E. & J. Gallo Winery (2007) Case 24: Abercrombie & Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel SECTION V -- STRATEGIC MARKETING CASES Case 1: Yum! Brands, Pizza Hut, and KFC Case 2: Apple Inc. in 2010 Case 3: EMR Innovations Case 4: Gap Inc. in 2010: Is the Turnaround Strategy Working? Case 5: Harley-Davidson, Inc. -- Motorcycle Division Case 6: PepsiCo's Diversification Strategy in 2008 Case 7: Expresso Espresso Case 8: Pespironics, Incorporated: Take a Deep Breath Case 9: Research in Motion -- Entering a New Era Case 10: Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? SECTION VI -- DEVELOPING MARKETING PLANS

Helps you enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies

The online book link

https://www.amazon.com/Marketing-Management-Knowledge-Skills-International/dp/9814577669/ref=sr_1_7?dchild=1&keywords=Marketing+management+%3A+knowledge+and+skills+J.+Paul+Peter%2C+James+H.+Donnelly%2C+Jr&qid=1628762937&s=books&sr=1-7