Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].
Material type: TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 3rd edDescription: xviii, 414 p. : ill. ; 26 cmISBN:- 9780078028816 (pbk. : alk paper)
- 0078028817 (pbk. : alk paper)
- 658.83 23 Fh Es
- HF5415.2 .E894 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Bahrain BAS-MKT | Business Studies | 658.83 Fh Es (Browse shelf(Opens below)) | Available | 3000000818 |
Includes bibliographical references and indexes.
"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
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