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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].

Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 3rd edDescription: xviii, 414 p. : ill. ; 26 cmISBN:
  • 9780078028816 (pbk. : alk paper)
  • 0078028817 (pbk. : alk paper)
Subject(s): DDC classification:
  • 658.83 23 Fh Es
LOC classification:
  • HF5415.2 .E894 2013
Online resources: Summary: "Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Bahrain BAS-MKT Business Studies 658.83 Fh Es (Browse shelf(Opens below)) Available 3000000818

Includes bibliographical references and indexes.

"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

The online book link

https://www.amazon.com/Essentials-Marketing-Research-Wolfinbarger-Ortinau/dp/0071318372/ref=sr_1_1?dchild=1&keywords=9780071318372&qid=1628763115&s=books&sr=1-1

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