Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By:

Pride, William M, 1942-

Contributor(s):

Ferrell, O. C

Material type: Text

TextPublication details: Boston : Houghton Mifflin, c1993.Edition: 8th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 26 cmISBN:

0395629659 (student book)
0395638852 (examination copy)

Subject(s):

Marketing

DDC classification:

658.8 20 Pr Ma

LOC classification:

HF5415 .P658 1993

Summary: In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing—preferred for its up-to-date, progressive content and an outstanding suite of supplements. To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies. Over two-thirds of the citations in this edition come from sources published in 2000 and 2001. In addition, Pride and Ferrell prepare students for a competitive business environment by discussing topical issues such as customer relationship management, supply chain management, IT issues, the latest e-commerce models, and the downsizing of dot-coms.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.8 Pr Ma (Browse shelf(Opens below))	Available		3000000872

Includes bibliographical references and index.

In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrell's Marketing—preferred for its up-to-date, progressive content and an outstanding suite of supplements.

To maximize the text's core strength, the authors have revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies. Over two-thirds of the citations in this edition come from sources published in 2000 and 2001. In addition, Pride and Ferrell prepare students for a competitive business environment by discussing topical issues such as customer relationship management, supply chain management, IT issues, the latest e-commerce models, and the downsizing of dot-coms.

The online book link

https://www.amazon.com/Marketing-Upgrade-Eleventh-Smith-Third-dp-0618127577/dp/0618127577/ref=mt_other?_encoding=UTF8&me=&qid=1628764113

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