Industrial marketing : cases and concepts / E. Raymond Corey.

By:

Corey, E. Raymond

Material type: Text

TextPublication details: Englewood Cliffs. N.J. : Prentice Hall, c1991.Edition: 4th edDescription: xix, 530 p. : ill. ; 25 cmISBN:

9780134568317
0134568311

Subject(s):

Industrial marketing

DDC classification:

658.8 20 Co In

LOC classification:

HF5415.1263 .C68 1991

Summary: This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book has realistic case studies (thoroughly tested on Harvards's MBA program)

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.8 Co In (Browse shelf(Opens below))	Available		3000000850

Includes bibliographical references.

This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book has realistic case studies (thoroughly tested on Harvards's MBA program)

The online book link

https://www.amazon.com/Industrial-Marketing-Concepts-Raymond-Corey/dp/0134568311/ref=sr_1_1?dchild=1&keywords=0134568311&qid=1628765485&s=books&sr=1-1

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