International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

By:

Czinkota, Michael R

Contributor(s):

Ronkainen, Ilkka A

Material type: Text

TextSeries: The Harcourt series in marketingPublication details: Fort Worth : Harcourt College Publishers, c2001.Edition: 6th edDescription: xxxiii, 815 p. : ill. ; 29 cmISBN:

0030313783

Subject(s):

Export marketing

DDC classification:

658.848 21 Cz In

LOC classification:

HF1416 .C953 2001

Online resources:

Summary: A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.848 Cz In (Browse shelf(Opens below))	Available		3000000875

Includes bibliographical references and indexes.

A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.

The online book link

https://www.amazon.com/International-Marketing-Dreyden-Press/dp/0030313783/ref=sr_1_1?dchild=1&keywords=0030313783&qid=1628765825&s=books&sr=1-1

There are no comments on this title.

to post a comment.