Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit
Material type:
TextPublication details: 2009.Edition: Tenth editionDescription: xviii, 518 pages, N-1 to N-25, G-1 to G-12, I-1 to I-18 pages : illustrations (some color) ; 29 cmISBN: - 9780137006700
- 0137006705
- 10th 658.8342 Sc Co
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Main Library BAS-MKT | Business Studies | 658.834 Sc Co (Browse shelf(Opens below)) | 2 | Available | 3000002446 | ||||||||||||
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Main Library BAS-MKT | Business Studies | 658.8342 Sc Co (Browse shelf(Opens below)) | Available | 3000000824 | |||||||||||||
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Main Library BAS-MKT | Business Studies | 658.834 Sc Co (Browse shelf(Opens below)) | Available | 3000003448 |
Includes bibliographical references and indexes
This text captures the impact of new media and consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.
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