Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit

By:

Schiffman, Leon G [author.]

Contributor(s):

Material type: Text

TextEdition: Tenth editionDescription: xviii, 518 pages, N-1 to N-25, G-1 to G-12, I-1 to I-18 pages : illustrations (some color) ; 29 cmISBN:

9780137006700
0137006705

Subject(s):

DDC classification:

10th 658.8342 Sc Co

Summary: This text captures the impact of new media and consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.8342 Sc Co (Browse shelf(Opens below))		Available	3000000824
Books	Bahrain BAS-MKT	Business Studies	658.834 Sc Co (Browse shelf(Opens below))		Available	3000003448
Books	Bahrain BAS-MKT	Business Studies	658.834 Sc Co (Browse shelf(Opens below))	2	Available	3000002446

Includes bibliographical references and indexes

This text captures the impact of new media and consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.

The online book link

https://www.amazon.com/Consumer-Behavior-10th-0137006705-ISBN-13-dp-B01KUNWM1G/dp/B01KUNWM1G/ref=mt_other?_encoding=UTF8&me=&qid=1629010276

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