Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit
Material type:
- 9780137006700
- 0137006705
- 10th 658.8342 Sc Co
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Bahrain BAS-MKT | Business Studies | 658.8342 Sc Co (Browse shelf(Opens below)) | Available | 3000000824 | |||
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Bahrain BAS-MKT | Business Studies | 658.834 Sc Co (Browse shelf(Opens below)) | Available | 3000003448 | |||
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Bahrain BAS-MKT | Business Studies | 658.834 Sc Co (Browse shelf(Opens below)) | 2 | Available | 3000002446 |
Browsing Bahrain shelves, Shelving location: BAS-MKT, Collection: Business Studies Close shelf browser (Hides shelf browser)
658.834 MO CO Consumer behavior: - | 658.834 Pe CO Consumer behavior & marketing strategy / | 658.834 SC CO Consumer behaviour : a European outlook / | 658.834 Sc Co Consumer behavior / | 658.834 SC CO Consumer behaviour : a European outlook / | 658.834 SC CO Consumer Behavior: - | 658.834 Sc Co Consumer behavior / |
Includes bibliographical references and indexes
This text captures the impact of new media and consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.
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