Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:
- 9780273716860 (pbk. : alk. paper)
- 0273716867
- 650.072 22 Sa Re
- HD30.4 .S28 2009
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Bahrain BAS-RSR | Business Studies | 650.072 SA RE (Browse shelf(Opens below)) | Available | Dr. Habil | 3000000636 |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.
The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the `student choice' and run-away market leader.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
The following online resources support the text:
For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide For Instructors: teaching manual, powerpoint slides, testbank
Features
Case Studies and Focus on Student Research illustrate how student research can be conducted
Research in the News and Focus on Management Research give examples of research in both academic and commercial environments
Checklists, Questions and "Progressing your Research Project" give practical advice on the step-by-step process of conducting research
Guidance on use of SPSS, NVivo and internet searching on the companion website
The online book link
Dr. Habil
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