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Strategic management of technological innovation: Melissa A Schilling.

Material type: TextTextPublication details: New York: [McGraw-Hill Education], 2020.Edition: 6th edtDescription: 345 p: xviii; 23 cmISBN:
  • 9781260565799
Subject(s): DDC classification:
  • 23 658.406 SC ST
Summary: The content of of this title on all formats are the same. Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
List(s) this item appears in: New Arrivals
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books Bahrain BAS-EXM Business Studies 658.406 SC ST (Browse shelf(Opens below)) Available Dr. Omer awad 3000002920

The content of of this title on all formats are the same. Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

The online book link:

https://www.amazon.com/Strategic-Management-Technological-Innovation-Schilling/dp/1260565793/ref=sr_1_1?crid=CDQS5U5MP71M&keywords=9781260565799&qid=1641378794&s=books&sprefix=9781260565799%2Cstripbooks-intl-ship%2C411&sr=1-1

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