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Retail management / Robert F. Lusch, Patrick Dunne, with the assistance of Myron Gable.

By: Contributor(s): Material type: TextTextPublication details: Cincinnati, OH : South-Western Pub. Co., c1990.Description: xiv, 881 p., [16] p. of plates : ill. (some col.) ; 24 cmISBN:
  • 9780538802949
  • 0538802944
Subject(s): DDC classification:
  • 658.87 20 LU RE
LOC classification:
  • HF5429 .L785 1990
Summary: This book begins in Part I to acquaint the student of retailing with the field of retail management by presenting a discussion of retail planning and management. Emphasis is placed on the need for good strategic plan- ning as well as good operations and administrative management. In Part II of the text we examine the environmental factors that have an influ- ence on the strategic planning process. Special attention is given to mar- keting channels, retail customers, competition in retailing, and the legal environment of retailing. Part III is a look at location analysis. Treatment is given to the proper market area in which to locate and then to the selec- tion of the best store site in that market area. The location decision is the most long-term of the retail decisions. Management of retail operations is discussed in Part IV. Special attention is given to merchandising, pricing, promotion, store design and atmosphere, and customer service. It is not until Part V that retail planning, administration, and control are dis- cussed in detail. Clearly, strategic development should come early in the retail management process; nonetheless we cover it late in the book be.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bahrain BAS-MKT Business Studies 658.87 LU RE (Browse shelf(Opens below)) Available 3000000566

Includes bibliographical references.

This book begins in Part I to acquaint the student of retailing with the field of retail management by presenting a discussion of retail planning and management. Emphasis is placed on the need for good strategic plan- ning as well as good operations and administrative management. In Part II of the text we examine the environmental factors that have an influ- ence on the strategic planning process. Special attention is given to mar- keting channels, retail customers, competition in retailing, and the legal environment of retailing. Part III is a look at location analysis. Treatment is given to the proper market area in which to locate and then to the selec- tion of the best store site in that market area. The location decision is the most long-term of the retail decisions. Management of retail operations is discussed in Part IV. Special attention is given to merchandising, pricing, promotion, store design and atmosphere, and customer service. It is not until Part V that retail planning, administration, and control are dis- cussed in detail. Clearly, strategic development should come early in the retail management process; nonetheless we cover it late in the book be.

The online book link:

https://www.amazon.com/Retail-Management-Robert-F-Lusch/dp/0538802944/ref=sr_1_1?crid=2ZCR5RBRE2C8Q&keywords=9780538802949&qid=1646899922&s=books&sprefix=9780538802949%2Cstripbooks-intl-ship%2C226&sr=1-1

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