Entertainment management : towards best practice / Edited by Stuart Moss, Carnegie Faculty, School of Sport, Leeds Metropolitan University, Leeds, UK ; Ben Walmsley, School of Performance and Cultural Industries, University of Leeds, Leeds, UK.
Material type:
- 9781780640235
- 9781780640235 (pbk. : alk. paper)
- 790.206 23 MO EN
- PN1584 .E58 2014
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Bahrain O.SC-A | Other sciences | 790.206 MO EN (Browse shelf(Opens below)) | Checked out | 18.04.2024 | 3000000364 |
Includes bibliographical references and index.
The entertainment industries: a re-introduction -- The entertainment environments -- Marketing entertainment -- Managing public relations -- Mass media and entertainment management -- Event planning and management -- Management in entertainment organizations -- Hr and artist management -- Arts and cultural management -- Responsible entertainment management -- Enterprise, creativity and small business -- Introduction to entertainment law -- Managing strategic and financial performance -- Consultancy -- Visitor attraction management -- Afterword the future.
Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends.
The online book link:
https://www.amazon.com/Entertainment-Management-Towards-Practice-Tourism/dp/1780640234
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