Introduction to e-business : management and strategy / Colin Combe.

By:

Combe, Colin

Material type: Text

TextPublication details: Amsterdam ; Boston : Butterworth-Heinemann, c2006.Edition: 1st edDescription: xv, 428 p. : ill. ; 25 cmISBN:

9780750667319 (pbk.)
0750667311 (pbk.)

Subject(s):

DDC classification:

658.872 22 CO IN

LOC classification:

HF5548.32 .C6536 2006

Online resources:

Publisher description

Summary: An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.872 CO IN (Browse shelf(Opens below))	Available		3000000552

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Previous	658.87 LU RE Retail management /	658.87 VA RE Retail product management : buying and merchandising /	658.87 مر من المنشآت التسويقية أدارة منافذ التوزيع (مدخل وصفي تحليلي)	658.872 CO IN Introduction to e-business : management and strategy /	658.872 MA SO 500 social media marketing tips : essential advice, hints and strategy for business : Facebook, Twitter, Pinterest, YouTube, Instagram, LinkedIn, and more! /	658.872 Mo Tr Transform : how leading companies are winning with disruptive social media /	658.872 Ra Hi Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business /	Next

Includes bibliographical references and index.

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters.

This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

* Integrates business, management, strategic management, technology, marketing and economics within the context of e- business
* Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google

The online book link:

https://www.amazon.com/Introduction-Business-Management-Colin-Combe/dp/0750667311/ref=sr_1_1?crid=3NB8I6ZH3H517&keywords=0750667311&qid=1647419548&s=books&sprefix=%2Cstripbooks-intl-ship%2C330&sr=1-1

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