Just enough CRM / Françoise Tourniaire.

By:

Tourniaire, Françoise

Material type: Text

TextSeries: Just enough seriesPublication details: Upper Saddle River, N.J. : Great Britain : Prentice Hall PTR, c2003.Description: xxi, 370 p. ; 24 cmISBN:

9780131010178
0131010174

Subject(s):

Customer relations -- Management. -- Customer relations--Management

DDC classification:

658.812 21 TO JU

LOC classification:

HF5415.5 .T686 2003

Online resources:

Table of contents

Summary: The decision-maker's guide to competitive advantage with CRM Getting real benefits from CRM--fast A complete roadmap for auditing and improving your current CRM processes Best practices for CRM project management and implementation Effective strategies for aligning CRM with the goals of the business Just Enough CRM gives decision-makers practical insight for planning, designing, and deploying CRM systems that deliver on their promises--and for avoiding the pitfalls that cause so many CRM implementations to fail. Leading CRM consultant Francoise Tourniaire shows how to streamline and improve every phase of the project lifecycle, from needs assessment and vendor selection through metrics, and beyond. Tourniaire offers realistic guidelines and checklists for making sense of vendors' pitches, customizing CRM to your own organization's needs, and guiding the entire implementation process. These techniques apply to any CRM implementation, especially projects at mid-sized companies with $10 to $500 million in revenues--projects all too often neglected in other books. Whether you're a senior executive, line-of-business manager, CRM project manager, or project participant, this book will help you transform the promise of CRM into a quantifiable, sustainable, competitive advantage.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.812 TO JU (Browse shelf(Opens below))	Available		3000002297

Includes bibliographical references (p. 343-348) and index.

The decision-maker's guide to competitive advantage with CRM

Getting real benefits from CRM--fast
A complete roadmap for auditing and
improving your current CRM processes
Best practices for CRM project management and implementation
Effective strategies for aligning CRM with the goals of the business
Just Enough CRM gives decision-makers practical insight for planning, designing, and deploying CRM systems that deliver on their promises--and for avoiding the pitfalls that cause so many CRM implementations to fail. Leading CRM consultant Francoise Tourniaire shows how to streamline and improve every phase of the project lifecycle, from needs assessment and vendor selection through metrics, and beyond.

Tourniaire offers realistic guidelines and checklists for making sense of vendors' pitches, customizing CRM to your own organization's needs, and guiding the entire implementation process. These techniques apply to any CRM implementation, especially projects at mid-sized companies with $10 to $500 million in revenues--projects all too often neglected in other books.

Whether you're a senior executive, line-of-business manager, CRM project manager, or project participant, this book will help you transform the promise of CRM into a quantifiable, sustainable, competitive advantage.

The online book link:

https://www.amazon.com/Just-Enough-Yourdon-Press-Computing/dp/0131010174/ref=sr_1_1?keywords=9780131010178&qid=1647756066&sr=8-1

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