Services marketing in Asia : managing people, technology, and strategy / Christopher Lovelock ... [et al.].

Contributor(s):

Material type: Text

TextPublication details: Singapore ; New York : Prentice Hall, 2005.Edition: 2nd edDescription: xxiv, 696 p. : ill. ; 27 cmISBN:

9780131275379

Subject(s):

DDC classification:

22 658.8 LO SE

LOC classification:

HD9987.A2 L68 2005

Summary: Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries. Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.8 LO SE (Browse shelf(Opens below))	Available		3000000898

Rev. ed. of: Services marketing in Asia, 2002.

Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.

Includes bibliographical references and indexes.

Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services marketing courses across Asia. It is equally suitable for courses directed at advanced undergraduates or MBA and EMBA students. In addition, the book is also recognized as a vital reference for managers and other professionals working in service industries.
Responding to the rapid changes in technology and the business environment in Asia, this new edition has been significantly revised and restructured to sharpen the focus on essentials, add in-depth discussion of new concepts and ideas, extend coverage of service developments in China and India, and provide numerous new examples from a broad cross-section of service industries. The book also features many new cases on firms operating in a wide variety of Asian environments, including China, Hong Kong, India, Malaysia, the Philippines, Singapore, and Taiwan.

The online book link:

https://www.amazon.com/Services-Marketing-Second-Christopher-Lovelock/dp/0131275372

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