Marketing and consumer behavior in East and South-east Asia / Anthony Pecotich, Clifford J. Schultz II, editors.
Material type: TextPublication details: Sydney, N.S.W. : McGraw-Hill, 1998.Description: xxviii, 747 p. : ill., maps ; 25 cmISBN:- 9780074704806
- 007470480X (pbk.)
- 380.1095 21
- 381.095 21 PE MA
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Bahrain BAS-MKT | Business Studies | 380.109 PE MA (Browse shelf(Opens below)) | Available | 3000000893 |
Includes bibliographical references.
Eighteen countries in the East and South-East Asia (ESEA) region are analysed. Each chapter focuses on geography and recources, the political system, the economic system, the social system, the marketing environment, and, most importantly, potential for marketers in individual countries.
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