Marketing and consumer behavior in East and South-east Asia / Anthony Pecotich, Clifford J. Schultz II, editors.

Contributor(s):

Material type: Text

TextPublication details: Sydney, N.S.W. : McGraw-Hill, 1998.Description: xxviii, 747 p. : ill., maps ; 25 cmISBN:

9780074704806
007470480X (pbk.)

Subject(s):

DDC classification:

380.1095 21
381.095 21 PE MA

Summary: Eighteen countries in the East and South-East Asia (ESEA) region are analysed. Each chapter focuses on geography and recources, the political system, the economic system, the social system, the marketing environment, and, most importantly, potential for marketers in individual countries.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	380.109 PE MA (Browse shelf(Opens below))	Available		3000000893

Includes bibliographical references.

Eighteen countries in the East and South-East Asia (ESEA) region are analysed. Each chapter focuses on geography and recources, the political system, the economic system, the social system, the marketing environment, and, most importantly, potential for marketers in individual countries.

The online book link:

https://www.worldcat.org/title/marketing-and-consumer-behavior-in-east-and-south-east-asia/oclc/38901014&referer=brief_results

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