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Marketing and consumer behavior in East and South-east Asia / Anthony Pecotich, Clifford J. Schultz II, editors.

Contributor(s): Material type: TextTextPublication details: Sydney, N.S.W. : McGraw-Hill, 1998.Description: xxviii, 747 p. : ill., maps ; 25 cmISBN:
  • 9780074704806
  • 007470480X (pbk.)
Subject(s): DDC classification:
  • 380.1095 21
  • 381.095 21 PE MA
Summary: Eighteen countries in the East and South-East Asia (ESEA) region are analysed. Each chapter focuses on geography and recources, the political system, the economic system, the social system, the marketing environment, and, most importantly, potential for marketers in individual countries.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bahrain BAS-MKT Business Studies 380.109 PE MA (Browse shelf(Opens below)) Available 3000000893

Includes bibliographical references.


Eighteen countries in the East and South-East Asia (ESEA) region are analysed. Each chapter focuses on geography and recources, the political system, the economic system, the social system, the marketing environment, and, most importantly, potential for marketers in individual countries.

The online book link:

https://www.worldcat.org/title/marketing-and-consumer-behavior-in-east-and-south-east-asia/oclc/38901014&referer=brief_results

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