Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: Homewood, IL : Irwin, c1993.Edition: 2nd edDescription: 836 p ill. (some col.) ; 29 cmISBN: - 0256105162
- 0256108250 (International student ed.)
- 659.1 20 BE IN
- HF5823 .B387 1993
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Main Library BAS-AVP | Business Studies | 659.1 BE IN (Browse shelf(Opens below)) | Available | 3000000881 |
Includes bibliographical references and indexes.
The online book link:
https://www.amazon.com/Introduction-Advertising-Promotion-Integrative-Communications/dp/0256108250
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