Marketing Research: An Applied Orientation (5th Edition)/ Naresh K. Malhotra.

Material type:

TextPublication details: New Jersey: [Pearson]; 2007.Edition: 5th EditionDescription: 1122 p: illISBN:

9780132279475

DDC classification:

685.8 MA MA

Summary: Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Main Library BAS-MKT		Business Studies		685.8 MA MA (Browse shelf(Opens below))					Available			3000002217

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Previous	658.872 SP SO Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics/	658.872 TA ST Strategies for e-Business: Creating Value Through Electronic & Mobile Commerce Concepts & Cases\	658.872 WE MO Mobile electronic commerce : foundations, development, and applications /	685.8 MA MA Marketing Research: An Applied Orientation (5th Edition)/

Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.

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