Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995.Edition: 6th edDescription: xxxii, 682, A1-A63, I1-121 p. : col. ill. ; 29 cm. + 1 computer diskISBN: - 9780023086618
- 0023086610
- 658.87 23 BE RE
- HF5429 .B45 1995
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Main Library BAS-MKT | Business Studies | 658.87 BE RE (Browse shelf(Opens below)) | Available | 3000000870 |
Includes indexes.
This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.
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