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Retail management : a strategic approach / Barry Berman, Joel R. Evans.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995.Edition: 6th edDescription: xxxii, 682, A1-A63, I1-121 p. : col. ill. ; 29 cm. + 1 computer diskISBN:
  • 9780023086618
  • 0023086610
Subject(s): DDC classification:
  • 658.87 23 BE RE
LOC classification:
  • HF5429 .B45 1995
Summary: This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bahrain BAS-MKT Business Studies 658.87 BE RE (Browse shelf(Opens below)) Available 3000000870

Includes indexes.

This substantial revision of the market leader retains a strategic orientation with an all new full-color design and all new boxed material on international and ethical issues and retailing in practice. It provides a good balance between theory and practice, useful career information, and a comprehensive package with four brand new ancillaries. All new end-of-part comprehensive cases and new video cases.

The online book link:

https://www.amazon.com/Retail-Management-Strategic-Barry-Berman/dp/0023086610/ref=sr_1_1?keywords=0023086610&qid=1648448159&s=books&sr=1-1

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