Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By:

Peter, J. Paul

Contributor(s):

Olson, Jerry C. (Jerry Corrie), 1944-

Material type: Text

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 5th edDescription: xxv, 545 p. : ill. (some col.) ; 26 cmISBN:

9780256261905
0256261903 (alk. paper)

Subject(s):

DDC classification:

658.8342 23 PE CO

LOC classification:

HF5415.3 .P468 1999

Online resources:

Summary: This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.8342 PE CO (Browse shelf(Opens below))	Available		3000000896

Includes bibliographical references (p. 481-510) and indexes.

This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.

The online book link:

https://www.bookdepository.com/Consumer-Behavior-and-Marketing-Strategy-J-Paul-Peter-Jerry-C-Olson/9780256261905

There are no comments on this title.

to post a comment.