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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextEdition: Seventh editionDescription: pages cmISBN:
  • 9781292016627
Subject(s): DDC classification:
  • 650.072 23 SA RE
LOC classification:
  • HD30.4 .S28 2015
Contents:
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
Summary: Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I need to collect my data; what do I do first?' ‘When and what do I need to write? . . . then, open this book to discover: Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process A glossary of clear definitions for 600 research terms Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research Don’t forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
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Item type Current library Collection Call number Status Notes Date due Barcode
Books Books Bahrain BAS-RSR Business Studies 650.072 SA RE (Browse shelf(Opens below)) Available Dr. Habil 3000003432
Books Books Bahrain BAS-RSR Business Studies 650.072 SA RE (Browse shelf(Opens below)) Available Dr. Habil 3000002275

Revised edition of Research methods for business students, 2012.

Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.



So, if you're thinking . . .



'How do I choose my topic?'

'I'm confused by all these different philosophies'

'I need to collect my data; what do I do first?'

‘When and what do I need to write?



. . . then, open this book to discover:

Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process
A glossary of clear definitions for 600 research terms
Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice
Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research
Don’t forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide!



Start your project with confidence and complete it with success!



Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

The online book link:

https://www.amazon.com/Research-Methods-Business-Students-7th/dp/1292016620/ref=sr_1_1?crid=A3GUSMXV6OKC&keywords=9781292016627&qid=1648708056&sprefix=9781292016627%2Caps%2C384&sr=8-1

Dr. Habil

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