钱钟书交游考 /

Qian Zhongshu jiao you kao / Xie Yong zhu.

谢泳, By:

Xie, Yong [author.]

Material type: Text

TextPublication details: 北京 : 九州出版社, 2019. Edition: 第1版. Edition: Di 1 banDescription: 216 pages ; 21 cmISBN:

9787510875380
7510875382

Subject(s):

Genre/Form:

Biography.

DDC classification:

21 658.82 GO PR

LOC classification:

PL2749.C8 Z967 2019

Summary: Featuring a blend of classic articles and more recent writings, this reader increases awareness of promotions and adds insight into the promotions process. The criteria for selecting the 28 articles in this book include the following: • Does the material have relevance and applicability to today's world of promotion, and beyond? • Does it focus on an important aspect of promotion management? • Does it contribute to coverage of a broad range of promotion issues? • Does the article provide discussion of a particular topic beyond, but complementary to, a textbook on promotion? This supplementary book of readings on current issues in promotional management is tied closely to the major textbooks on promotion including the authors' highly successful core text PROMOTION MANAGEMENT, also published by Prentice Hall.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.82 GO PR (Browse shelf(Opens below))	Available		3000000572

Includes bibliographical references.

Featuring a blend of classic articles and more recent writings, this reader increases awareness of promotions and adds insight into the promotions process. The criteria for selecting the 28 articles in this book include the following: • Does the material have relevance and applicability to today's world of promotion, and beyond? • Does it focus on an important aspect of promotion management? • Does it contribute to coverage of a broad range of promotion issues? • Does the article provide discussion of a particular topic beyond, but complementary to, a textbook on promotion? This supplementary book of readings on current issues in promotional management is tied closely to the major textbooks on promotion including the authors' highly successful core text PROMOTION MANAGEMENT, also published by Prentice Hall.

The online book link:

https://www.bookdepository.com/Promotional-Marketing-Norman-Govoni-Etc-Robert-J-Eng-Morton-Galper/9780137310357

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