钱钟书交游考 /
Qian Zhongshu jiao you kao / Xie Yong zhu.
Material type: TextPublication details: 北京 : 九州出版社, 2019. Edition: 第1版. Edition: Di 1 banDescription: 216 pages ; 21 cmISBN:- 9787510875380
- 7510875382
- 21 658.82 GO PR
- PL2749.C8 Z967 2019
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Bahrain BAS-MKT | Business Studies | 658.82 GO PR (Browse shelf(Opens below)) | Available | 3000000572 |
Includes bibliographical references.
Featuring a blend of classic articles and more recent writings, this reader increases awareness of promotions and adds insight into the promotions process. The criteria for selecting the 28 articles in this book include the following: • Does the material have relevance and applicability to today's world of promotion, and beyond? • Does it focus on an important aspect of promotion management? • Does it contribute to coverage of a broad range of promotion issues? • Does the article provide discussion of a particular topic beyond, but complementary to, a textbook on promotion? This supplementary book of readings on current issues in promotional management is tied closely to the major textbooks on promotion including the authors' highly successful core text PROMOTION MANAGEMENT, also published by Prentice Hall.
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