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Mobile electronic commerce : foundations, development, and applications / edited, June Wei.

Contributor(s): Material type: TextTextSeries: Industrial and systems engineering seriesDescription: xviii, 485 pages ; 24 cmISBN:
  • 9781466590908 (hardback)
Subject(s): DDC classification:
  • 658.872 23 WE MO
LOC classification:
  • HF5548.32 .M633 2015
Other classification:
  • COM046000 | COM059000 | TEC061000
Online resources: Summary: "Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives.This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities.In addition to its multidisciplinary approach, the book also provides a cross-cultural approach intended to overcome cultural barriers and accelerate mobile commerce advancement in the global economy. Authors and researchers from around the world discuss a broad spectrum of methods, tools, and guidelines for designing mobile commerce systems and services in different cultures"--
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Bahrain BAS-MKT Business Studies 658.872 WE MO (Browse shelf(Opens below)) Available 3000002162

Includes bibliographical references and index.

"Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives.This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities.In addition to its multidisciplinary approach, the book also provides a cross-cultural approach intended to overcome cultural barriers and accelerate mobile commerce advancement in the global economy. Authors and researchers from around the world discuss a broad spectrum of methods, tools, and guidelines for designing mobile commerce systems and services in different cultures"--

The online book link:

https://www.amazon.com/Mobile-Electronic-Commerce-Foundations-Applications/dp/1466590904

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