Retailing / Dale M. Lewison.
Material type: TextPublication details: New York : Macmillan College Pub. Co. ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1994.Edition: 5th edDescription: xiv, 845, [50] p. : col. ill. ; 29 cmISBN:- 9780023705304
- 0023705302
- 658.87 20 LE RE
- HF5429 .L487 1994
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Bahrain BAS-MKT | Business Studies | 658.87 LE RE (Browse shelf(Opens below)) | Available | 3000000594 |
Includes bibliographical references and indexes.
This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.
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