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Marketing management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson Education, c2012.Edition: 14th global edDescription: 679 p. : col. ill., col. ports. ; 28 cmISBN:
  • 9780273753360
  • 0273753363 (pbk.)
Subject(s): DDC classification:
  • 658.8 23 Ko Ma
Summary: For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Bahrain BAS-MKT Business Studies 658.8 Ko Ma (Browse shelf(Opens below)) Available 3000003437

Previous ed.: 2009.

Includes bibliographical references and index.

For undergraduate and graduate courses in marketing management.


Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.



This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.



The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.



Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

The online book link

https://www.amazon.com/-/es/Philip-T-Kotler-dp-0273753363/dp/0273753363/ref=mt_other?_encoding=UTF8&me=&qid=

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