Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Texas A & M University Corpus Christi, Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., the University of Alabama.

Revised edition of the authors' Essentials of strategic management, 2015.

Includes bibliographical references and index.

Concepts and techniques for crafting and executing strategy -- Section a: introduction and overview -- Strategy, business models, and competitive advantage -- Charting a company's direction: vision and -mission, objectives, and strategy -- Section b: core concepts and analytical tools -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- Crafting a strategy -- The five generic competitive strategies -- Strengthening a company's competitive -position : strategic moves, timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the -multibusiness company -- Ethics, corporate social responsibility, -environmental sustainability, and strategy -- Executing the strategy -- Superior strategy execution-another path to competitive advantage -- Cases in crafting and executing strategy -- Case 1 mystic monk coffee -- Case 2 under armour's strategy in 2013-good enough to win market share from nike and adidas? -- Case 3 lululemon athletica, inc -- Case 4 coach inc. in 2012 : its strategy in the "accessible" luxury goods market -- Case 5 chipotle mexican grill in 2013: can it hit a second home run? -- Case 6 google's strategy in 2013 -- Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger -- Case 8 tata motors: can it become a global -- Contender in the automobile industry? -- Case 9 the walt disney company : its -diversification strategy in 2012 -- Case 10 robin hood -- Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal -- Case 12 frog's leap winery in 2011-the -sustainability agenda.

The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con-cepts and its compelling collection of cases.

The online book link:

https://www.amazon.com/Essentials-Strategic-Management-Competitive-Advantage/dp/1259546985