Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Texas A & M University Corpus Christi, Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., the University of Alabama.
Material type: TextSeries: McGraw-Hill international editionEdition: Fifth editionDescription: xvii, 462 pages : color illustrations ; 26 cmISBN:- 9781259546983
- 1259546985
- 9781259255915
- 1259255913
- Strategic management : the quest for competitive advantage
- 23 658.4012 Ga Es
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Bahrain BAS-EXM | Business Studies | 658.401 Ga Es (Browse shelf(Opens below)) | Available | 3000003439 |
Revised edition of the authors' Essentials of strategic management, 2015.
Includes bibliographical references and index.
Concepts and techniques for crafting and executing strategy -- Section a: introduction and overview -- Strategy, business models, and competitive advantage -- Charting a company's direction: vision and -mission, objectives, and strategy -- Section b: core concepts and analytical tools -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities, and competitiveness -- Crafting a strategy -- The five generic competitive strategies -- Strengthening a company's competitive -position : strategic moves, timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the -multibusiness company -- Ethics, corporate social responsibility, -environmental sustainability, and strategy -- Executing the strategy -- Superior strategy execution-another path to competitive advantage -- Cases in crafting and executing strategy -- Case 1 mystic monk coffee -- Case 2 under armour's strategy in 2013-good enough to win market share from nike and adidas? -- Case 3 lululemon athletica, inc -- Case 4 coach inc. in 2012 : its strategy in the "accessible" luxury goods market -- Case 5 chipotle mexican grill in 2013: can it hit a second home run? -- Case 6 google's strategy in 2013 -- Case 7 nucor corporation in 2012 : using -economic downturns as an opportunity to grow stronger -- Case 8 tata motors: can it become a global -- Contender in the automobile industry? -- Case 9 the walt disney company : its -diversification strategy in 2012 -- Case 10 robin hood -- Case 11 herman miller inc. : -unrelenting pursuit of reinvention and renewal -- Case 12 frog's leap winery in 2011-the -sustainability agenda.
The standout features of this fifth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management con-cepts and its compelling collection of cases.
The online book link:
https://www.amazon.com/Essentials-Strategic-Management-Competitive-Advantage/dp/1259546985
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