M: Advertising William Arens, David Schaefer, Michael Weigold.

By:

Arens, William

Material type: Text

TextPublication details: McGraw-Hill Professional, 2015.Edition: 2nd editionDescription: 463 p: ill; 28 cmISBN:

9780078028960
0078028965 (alk. paper)

Subject(s):

-- Advertising

DDC classification:

23 659.1 Ar Ad

Summary: "M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension." --

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-AVP	Business Studies	659.1 AR AD (Browse shelf(Opens below))	Available		3000000460

"M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension." --

The online book link:

https://www.amazon.com/M-Advertising-William-Arens/dp/0078028965/ref=sr_1_1?dchild=1&keywords=9780078028960&qid=1617517698&sr=8-1

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