The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper.
Material type:
TextPublication details: McGraw-Hill Professional, 2014.Description: xii, 304 pages ; 25 cmISBN: - 9780071809092
- 0071809090 (hardback)
- 658.802 23 Ha Ul
- HF5415.13 .H2764 2014
- BUS043000
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Main Library BAS-MKT | Business Studies | 658.802 HA UI (Browse shelf(Opens below)) | Available | 3000000455 |
Includes index.
"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--
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