The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper.

By:

Hamper, Robert J

Material type: Text

TextPublication details: McGraw-Hill Professional, 2014.Description: xii, 304 pages ; 25 cmISBN:

9780071809092
0071809090 (hardback)

Subject(s):

DDC classification:

658.802 23 Ha Ul

LOC classification:

HF5415.13 .H2764 2014

Other classification:

BUS043000

Summary: "The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.802 HA UI (Browse shelf(Opens below))	Available		3000000455

Includes index.

"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--

The online book link:

https://www.amazon.com/Ultimate-Guide-Strategic-Marketing-Developing/dp/0071809090/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1617269141&sr=1-1

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