Consumer behavior & marketing strategy / J. Paul Peter

By:

Peter, J. Paul

Contributor(s):

Olson, Jerry C. (Jerry Corrie), 1944-

Material type: Text

TextSeries: Irwin/McGraw-Hill series in marketingPublication details: McGraw-Hill, 2010.Description: xxv, 545 p. : ill. (some col.) ; 26 cmISBN:

9780071267816 (pbk.)
0073404764 (alk. paper)
9780073404769 (alk. paper)
0071267816 (pbk.)

Subject(s):

DDC classification:

658.8342 23 PE CO

LOC classification:

HF5415.3 .P468 1999

Online resources:

Summary: This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.834 Pe CO (Browse shelf(Opens below))	Available		3000000839

Includes bibliographical references (p. 481-510) and indexes.

This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.

The online book link:

https://www.bookdepository.com/Consumer-Behavior-and-Marketing-Strategy-J-Paul-Peter-Jerry-C-Olson/9780256261905

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