Consumer behavior & marketing strategy / J. Paul Peter
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: McGraw-Hill, 2010.Description: xxv, 545 p. : ill. (some col.) ; 26 cmISBN: - 9780071267816 (pbk.)
- 0073404764 (alk. paper)
- 9780073404769 (alk. paper)
- 0071267816 (pbk.)
- 658.8342 23 PE CO
- HF5415.3 .P468 1999
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Main Library BAS-MKT | Business Studies | 658.834 Pe CO (Browse shelf(Opens below)) | Available | 3000000839 |
Includes bibliographical references (p. 481-510) and indexes.
This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.
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