Transform : how leading companies are winning with disruptive social media / Christopher Morace ; with Sara Gaviser Leslie.

By:

Morace, Christopher [author.]

Contributor(s):

Leslie, Sara Gaviser [author.]

Material type: Text

TextPublication details: McGraw-Hill Professional, 2014.Description: xiii, 240 pages : illustrations ; 24 cmISBN:

9780071826594
0071826599

Other title:

Jacket title: Transform : how leading companies are winning with disruptive social technology

Subject(s):

DDC classification:

658.872 23 Mo Tr

LOC classification:

HD30.37 .M67 2014

Summary: Chief Strategy Officer at Jive Software, Christopher Morace was one of the first people to arrive at the intersection of social technology and business strategy. He has overseen more than 800 deployments of social technology in major corporations. A true pioneer of what is arguably the most important development in business today, Morace knows better than anyone how social technology is changing the way businesses operate and how successful companies are leveraging it to their advantage. Now, in this groundbreaking guide, Morace reveals all his secrets. He walks you through best practices for developing a winning business strategy that places heavy focus on collaboration, open communication, and wide networks of connections--absolute necessities for success in business today. Morace outlines the strategic steps every leader must take in order to compete in today's constantly shifting business landscape: Learn about the newest social and related technologies (such as mobile, the cloud, and big data) and the capabilities they offer. Enact the behavioral changes within your company that will enable these capabilities to be incorporated into day-to-day operations. Determine your starting point, choose a platform, launch a social business solution, and measure your progress. Transform is packed with firsthand accounts of companies that have taken these very steps to drive positive change, increase profits, and experience measurable growth. Morace gives you an inside look at how Chubb Insurance, McAfee, EMC, T-Mobile, Bupa, SolarWinds, UBS, Alcatel-Lucent, Genentech, and others have applied his methods. He also offers valuable commentary from industry professionals such as Marc Andreessen and academics from Stanford’s Graduate School of Business and Dartmouth's Tuck School of Business. Technology is advancing at an exponential pace, and it's changing the way the world does business. You can keep doing things the way you've done them. Or you can Transform. The right choice is obvious--and simpler to implement than you might think.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahrain BAS-MKT	Business Studies	658.872 Mo Tr (Browse shelf(Opens below))	Available		3000000284

Includes bibliographical references (pages 221-229) and index.

Chief Strategy Officer at Jive Software, Christopher Morace was one of the first people to arrive at the intersection of social technology and business strategy. He has overseen more than 800 deployments of social technology in major corporations. A true pioneer of what is arguably the most important development in business today, Morace knows better than anyone how social technology is changing the way businesses operate and how successful companies are leveraging it to their advantage. Now, in this groundbreaking guide, Morace reveals all his secrets. He walks you through best practices for developing a winning business strategy that places heavy focus on collaboration, open communication, and wide networks of connections--absolute necessities for success in business today.

Morace outlines the strategic steps every leader must take in order to compete in today's constantly shifting business landscape:

Learn about the newest social and related technologies (such as mobile, the cloud, and big data) and the capabilities they offer.
Enact the behavioral changes within your company that will enable these capabilities to be incorporated into day-to-day operations.
Determine your starting point, choose a platform, launch a social business solution, and measure your progress.
Transform is packed with firsthand accounts of companies that have taken these very steps to drive positive change, increase profits, and experience measurable growth. Morace gives you an inside look at how Chubb Insurance, McAfee, EMC, T-Mobile, Bupa, SolarWinds, UBS, Alcatel-Lucent, Genentech, and others have applied his methods. He also offers valuable commentary from industry professionals such as Marc Andreessen and academics from Stanford’s Graduate School of Business and Dartmouth's Tuck School of Business.

Technology is advancing at an exponential pace, and it's changing the way the world does business. You can keep doing things the way you've done them. Or you can Transform. The right choice is obvious--and simpler to implement than you might think.

The online book link:

https://www.amazon.com/Transform-Leading-Companies-Disruptive-Technology/dp/0071826599/ref=sr_1_1?dchild=1&keywords=9780071826594&qid=1617518325&s=books&sr=1-1

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