Creating and marketing new products and services / Rosanna Garcia.
Material type:
- 9781482203608
- 658.575 23 Ga Cr
- HF5415.153 .G36 2014
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Bahrain BAS-EXM | Business Studies | 658.575 GA CR (Browse shelf(Opens below)) | Available | 3000000224 |
Includes bibliographical references and index.
The proactive new product development process -- New product innovation strategy -- Opportunity identification and idea generation: the fuzzy front end -- Out of the fuzzy front end into the design phase -- The concept test -- Perceptual maps -- Estimating sales potential -- The proactive new product development process -- Product/market testing -- Launch and beyond -- Global new product development -- Sustainability in innovation.
It's no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services
The online book link
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