TY  - BOOK
AU  - Lusch,Robert F.
AU  - Dunne,Patrick M.
AU  - Gable,Myron
TI  - Retail management
SN  - 9780538802949
AV  - HF5429 .L785 1990
U1  - 658.87 20
PY  - 1990///
CY  - Cincinnati, OH
PB  - South-Western Pub. Co.
KW  - Retail trade
KW  - Management
N1  - Includes bibliographical references; The online book link; https://www.amazon.com/Retail-Management-Robert-F-Lusch/dp/0538802944/ref=sr_1_1?crid=2ZCR5RBRE2C8Q&keywords=9780538802949&qid=1646899922&s=books&sprefix=9780538802949%2Cstripbooks-intl-ship%2C226&sr=1-1
N2  - This book begins in Part I to acquaint the student of retailing with the field of retail management by presenting a discussion of retail planning and management. Emphasis is placed on the need for good strategic plan- ning as well as good operations and administrative management. In Part II of the text we examine the environmental factors that have an influ- ence on the strategic planning process. Special attention is given to mar- keting channels, retail customers, competition in retailing, and the legal environment of retailing. Part III is a look at location analysis. Treatment is given to the proper market area in which to locate and then to the selec- tion of the best store site in that market area. The location decision is the most long-term of the retail decisions. Management of retail operations is discussed in Part IV. Special attention is given to merchandising, pricing, promotion, store design and atmosphere, and customer service. It is not until Part V that retail planning, administration, and control are dis- cussed in detail. Clearly, strategic development should come early in the retail management process; nonetheless we cover it late in the book be
ER  -