TY  - BOOK
AU  - Gurin,Joel
TI  - Open data now: the secret to hot startups, smart investing, savvy marketing, and fast innovation 
SN  - 9780071829779 (alk. paper)
AV  - HA36 .G87 2014
U1  - 658.403 23
KW  - Statistical services
KW  - Surveys
KW  - Data processing
KW  - Social surveys
KW  - Marketing research
KW  - Big data
KW  - Freedom of information
KW  - Technological innovations
KW  - New products
KW  - Entrepreneurship
N1  - Includes bibliographical references (pages 275-312) and index; The online book link; https://www.amazon.com/Open-Data-Now-Investing-Innovation-ebook/dp/B00HUTE4C4/ref=sr_1_1?dchild=1&keywords=Open+Data+Now%3A+The+Secret+to+Hot+Startups%2C+Smart+Investing%2C+Savvy+Marketing%2C+and+Fast+Innovation&qid=1628072981&s=digital-text&sr=1-1
N2  - The business leader’s guide to using Open Data to analyze patterns and trends, manage risk, solve problems—and seize the competitive edge



Two major trends—the exponential growth of digital data and an emerging culture of disclosure and transparency—have converged to create a world where voluminous information about businesses, government, and the population is becoming visible, accessible, and usable. It’s called Open Data, and this book helps leaders harness its power to market and grow their companies.



Open Data Now gives you the knowledge and tools to take advantage of this phenomenon in its early stages—and beat the competition to leveraging its many benefits.



Joel Gurin is an expert on making complex data sets useful in solving consumer problems, analyzing corporate information, and addressing social issues. He has collaborated with leaders in data, technology, and policy in the U.S. and UK governments, including officials in the White House and 10 Downing Street and at more than 20 U.S. federal agencies
ER  -