TY - BOOK AU - Peter,J.Paul AU - Olson,Jerry C. TI - Consumer behavior & marketing strategy SN - 9780071267816 (pbk.) AV - HF5415.3 .P468 1999 U1 - 658.8342 23 PY - 2010/// PB - McGraw-Hill KW - Consumer behavior KW - Marketing KW - Consumer behavior KW - Europe KW - Marketing N1 - Includes bibliographical references (p. 481-510) and indexes; The online book link; https://www.bookdepository.com/Consumer-Behavior-and-Marketing-Strategy-J-Paul-Peter-Jerry-C-Olson/9780256261905 N2 - This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact UR - http://www.loc.gov/catdir/description/mh023/98016996.html UR - http://www.loc.gov/catdir/toc/mh022/98016996.html UR - http://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html ER -