AOU-Library Search with limit(s): 'mc-ccode:"""""Business Studies""""" se:Irwin/McGraw-Hill series in marketing au:Olson, Jerry C. itype:BK'

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By Peter, J. Paul..
Boston : Irwin/McGraw-Hill, 1999 .
xxv, 545 p. : 26 cm..
9780256261905 | 0256261903 (alk. paper)

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Consumer behavior & marketing strategy /

By Peter, J. Paul..
McGraw-Hill, 2010 .
xxv, 545 p. : 26 cm..
9780071267816 (pbk.) | 0073404764 (alk. paper) | 9780073404769 (alk. paper) | 0071267816 (pbk.)

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