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1.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Bahrain (1)Call number: 658.8342 PE CO.

2.
Consumer behavior & marketing strategy / J. Paul Peter by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill, 2010
Availability: Items available for loan: Bahrain (1)Call number: 658.834 Pe CO.

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