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1.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: Bahrain (1)Call number: 659.1 CL IN.

2.
Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Bahrain (1)Call number: 659.1 BE IN.

3.
Introduction to advertising and promotion management: - George E Belch& Michael A Belch.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States of America : [Irwin], 1990
Availability: Items available for loan: Bahrain (1)Call number: 659.1 BE IN.

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