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1.
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement / Rajat Paharia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill Professional, 2013
Availability: Items available for loan: Bahrain (1)Call number: 658.812 Pa Lo.

2.
The opening playbook : a professional's guide to building relationships that grow revenue / by Andrew Dietz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill Professional, 2014
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Di Op.

3.
The customer service solution : managing emotions, trust, and control to win your customer's business / by Sriram Dasu and Richard Chase. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill Professional, 2013
Availability: Items available for loan: Bahrain (1)Call number: 658.812 Da Cu.

4.
Just enough CRM / Françoise Tourniaire. by Series: Just enough series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Great Britain : Prentice Hall PTR, c2003
Online resources:
Availability: Items available for loan: Bahrain (1)Call number: 658.812 TO JU.

5.
The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Other title:
  • Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer
Availability: Items available for loan: Bahrain (1)Call number: 658.8 JO FU.

6.
Preface to Marketing Management: - J Paul Peter& James H Donnelly.
Edition: 14th edit.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: [McGraw Hill Education], 2015
Availability: Items available for loan: Bahrain (1)Call number: 658.8 PE PR.

7.
Building a storybrand : clarify your message so customers will listen / Donald Miller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Other title:
  • Building a story brand
Availability: Items available for loan: Bahrain (1)Call number: 658.802 MI BU.

8.
Principles of marketing: Philip Kotler, Gary Armstrong, Ahmad Tolba & Anwar Habib.
Edition: Arab World
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England Pearson 2011
Availability: Items available for loan: Bahrain (1)Call number: 658.8 KO PR. Items available for reference: Bahrain: Not For Loan (2)Call number: 658.8 KO PR, ...

9.
Principles of marketing / Philip Kotler ... [et al.]. by
Edition: 5th European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Online resources:
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Ko Pr.

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