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1.
The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill Professional, 2014
Availability: Items available for loan: Bahrain (1)Call number: 658.802 HA UI.

2.
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement / Rajat Paharia. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill Professional, 2013
Availability: Items available for loan: Bahrain (1)Call number: 658.812 Pa Lo.

3.
Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less / Joe Pulizzi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill Professional, 2014
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Pu Ep.

4.
Capturing new markets : how smart companies create opportunities others don't / Stephen Wunker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill, c2011
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Wu Ca.

5.
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business / Paul M. Rand. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: McGraw-Hill Professional, 2014
Availability: Items available for loan: Bahrain (1)Call number: 658.872 Ra Hi.

6.
Target opportunity selling : top sales performers reveal what really works / Nicholas A.C. Read. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Bahrain (1)Call number: 658.85 Re Ta.

7.
Marketing / Paul Baines and Chris Fill. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Ba Ma.

8.
Marketing Management - Transparency Masters with Lecture Notes/ Philip Kotler , Kevin Lane Keller , Swee Hoon Ang , Chin Tiong Tan & Siew Meng Leong.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Asia: Prentice Hall; 1996
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Ma Ko.

9.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: Bahrain (2)Call number: 658.8 Ko Ma, ...

10.
Marketing management : an Asian perspective / Philip Kotler ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; New York : Prentice Hall, 1996
Availability: Items available for loan: Bahrain (1)Call number: 658.802 Ko Ma.

11.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr by
Edition: 11th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill Irwin, ©2013
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Pe Ma.

12.
Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2013
Availability: Items available for loan: Bahrain (1)Call number: 658.83 Fh Es.

13.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1993
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Pr Ma.

14.
Marketing research : an applied orientation / Naresh K. Malhotra by
Edition: Fourth edition
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Availability: Items available for loan: Bahrain (1)Call number: 658.83 Ma Ma.

15.
Industrial marketing : cases and concepts / E. Raymond Corey. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs. N.J. : Prentice Hall, c1991
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Co In.

16.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by Series: The Harcourt series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Harcourt College Publishers, c2001
Availability: Items available for loan: Bahrain (1)Call number: 658.848 Cz In.

17.
Marketing concepts and strategies / William M. Pride, O.C. Ferrell by
Edition: 2000 e[d]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2000
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Pr Ma.

18.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit by
Edition: Tenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Bahrain (3)Call number: 658.8342 Sc Co, ...

19.
Principles of Marketing / Philip Kotler, Gary Armstrong. by
Edition: 15th edition, global edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Online resources:
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Ko Pr.

20.
Blue ocean shift: beyond competing : proven steps to inspire confidence and seize new growth/ W Chan Kim, Renée Mauborgne.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: [Hachette Books], 2017
Availability: Items available for loan: Bahrain (2)Call number: 658.802 Ki Bl, ...

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