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1.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr by
Edition: 11th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill Irwin, ©2013
Availability: Items available for loan: Bahrain (1)Call number: 658.8 Pe Ma.

2.
The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Other title:
  • Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer
Availability: Items available for loan: Bahrain (1)Call number: 658.8 JO FU.

3.
Small business management : an entrepreneur's guidebook / Mary Jane Byrd, Leon C. Megginson. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Online resources:
Availability: Items available for loan: Bahrain (2)Call number: 658.022 BY SM, ...

4.
Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Texas A & M University Corpus Christi, Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., the University of Alabama. by Series: McGraw-Hill international edition
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Other title:
  • Strategic management : the quest for competitive advantage
Availability: Items available for loan: Bahrain (1)Call number: 658.401 Ga Es.

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