000			02006cam a22003614a 4500
999			_c1714 _d1714
001			61448283
003			OCoLC
005			20230131135209.0
008			050823s2007 njua b 001 0 eng
010			_a2005053527
020			_a0131866222
020			_a9780131866225
020			_a0132382091
020			_a9780132382090
035			_a(OCoLC)61448283 _z(OCoLC)234882769 _z(OCoLC)314342737
040			_aDLC _beng _cDLC _dYDX _dBAKER _dIXA _dBTCTA _dYDXCP _dNLGGC _dDEBBG _dEUM _dEXW _dOCLCF _dMRC _dAOU
042			_apcc
082	0	0	_bCl In _a659.1
090			_aHF5415.123 _b.C58 2007
100	1		_aClow, Kenneth E.
245	1	0	_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack.
250			_a3rd ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2007.
300			_axxiii, 515 p. : _bill. (chiefly col.) ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aIntegrated marketing communications -- Corporate image and brand management -- Buyer behaviors -- Promotions opportunity analysis -- Advertising management -- Advertising design: theoretical frameworks and types of appeals -- Advertising design: message strategies and executional frameworks -- Advertising media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet marketing -- IMC for small businesses and entrepreneurial ventures -- Evaluating an integrated marketing program.
520			_aUsing a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.
650		0	_aCommunication in marketing.
650		0	_aAdvertising.
650	0	4	_aReclame.
700	1		_aBaack, Donald.
942			_2ddc _cBK