000			01909cam a2200397 a 4500
001			3559999
003			OSt
005			20230216121958.0
008			980325s1999 maua b 001 0 eng
010			_a 98016996
020			_a9780071267816 (pbk.)
020			_a0073404764 (alk. paper)
020			_a9780073404769 (alk. paper)
020			_a0071267816 (pbk.)
040			_aDLC _cDLC _dDLC _dAOU
050	0	0	_aHF5415.3 _b.P468 1999
082	0	0	_a658.8342 _223 _bPE CO
100	1		_aPeter, J. Paul.
245	1	0	_aConsumer behavior & marketing strategy / _cJ. Paul Peter
260			_bMcGraw-Hill, _c2010.
300			_axxv, 545 p. : _bill. (some col.) ; _c26 cm.
440		0	_aIrwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references (p. 481-510) and indexes.
520			_aThis text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.
521			_bThe online book link:
521			_bhttps://www.bookdepository.com/Consumer-Behavior-and-Marketing-Strategy-J-Paul-Peter-Jerry-C-Olson/9780256261905
650		0	_aConsumer behavior. _xMarketing _xConsumer behavior _xEurope
650		0	_aMarketing.
700	1		_aOlson, Jerry C. _q(Jerry Corrie), _d1944-
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/98016996.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/98016996.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK
999			_c2682 _d2682